We built two custom booth units, one to act as the camera operating stand and the other to be a sharing and print station. We wanted to be able to shoot from a direct on angle so the camera would not have to be adjusted in between each shot.
Each unit was made to look like a construction site safety board. The users would enter into the side of the unit allowing them to ready the safety features and describing what each activation would include. In our case this was an interactive video boomerang, digital sharing and a take away keyring.
Ons site staff would explain the full process of the video and would hand over to another member of staff at the sharing station who would reinforce the need to share their video via email, this then allowed for their keyring to be printed and produced before leaving the station.
A fully customised email would be sent immediately giving them their attached video but also a custom link to their open evenings. All data in the email was trackable allowing for the client to understand their return on investment.